When this group of operators bought a roofing company almost 2 years ago, they weren’t coming in cold. In fact, they had already built, scaled, and exited a successful HVAC business, giving them a distinct edge when stepping into the roofing world.

Traditionally, trades like window cleaning or pest control haven’t been the talk of the town when it comes to marketing. But a new wave of service businesses is flipping that perception — and growing fast — by using modern platforms like TikTok, Youtube, and Google to stand out.

A well-built pricebook isn’t just a list of services — it’s a sales engine. Done right, it gives your team consistency, drives average ticket size, and protects your margins.

While the skilled labor shortage is still one of the biggest challenges in home services, something unexpected is starting to happen in 2025: young people are entering the trades again

Artificial intelligence isn’t just for developers and suits anymore. It’s moving onto the jobsite—quietly but decisively—reshaping how trades professionals estimate, schedule, document, and deliver their work.