Most contractors think the job ends when the invoice is paid. That mindset is why their trucks stay parked while their competitors’ phones keep ringing.

Every contractor has lived this nightmare: A customer email comes in. One office admin sees it, starts to handle it. Another sees it later, doesn’t realize it’s already being worked on, and jumps in too. Now two people just burned time on the same problem.

When most people think of “customer service,” they picture the friendly face at the front desk or the technician who shows up to do the work. But there’s an often-overlooked side of service that can make or break a customer’s experience: the back office.

Billboards may feel like a relic, but for home services (HVAC, plumbing, landscaping, roofing, etc.) they’re long-game money.

Every summer, every winter it happens again. Call volume explodes. CSRs can’t keep up. Trucks run behind. Techs are slammed. Dispatch is rerouting nonstop. And some poor soul is driving across town hunting for a capacitor that should’ve been on the truck.

KickCharge Creative is a full-service branding and marketing agency based in Washington, NJ, that specializes in serving home service companies—HVAC, plumbing, electrical, and beyond.

If you’re pricing your services based on gut feel, what your competitor charges, or what “feels fair,” you’re playing a dangerous game. And in most cases, you're losing.

When this group of operators bought a roofing company almost 2 years ago, they weren’t coming in cold. In fact, they had already built, scaled, and exited a successful HVAC business, giving them a distinct edge when stepping into the roofing world.

Traditionally, trades like window cleaning or pest control haven’t been the talk of the town when it comes to marketing. But a new wave of service businesses is flipping that perception — and growing fast — by using modern platforms like TikTok, Youtube, and Google to stand out.

A well-built pricebook isn’t just a list of services — it’s a sales engine. Done right, it gives your team consistency, drives average ticket size, and protects your margins.

While the skilled labor shortage is still one of the biggest challenges in home services, something unexpected is starting to happen in 2025: young people are entering the trades again

Artificial intelligence isn’t just for developers and suits anymore. It’s moving onto the jobsite—quietly but decisively—reshaping how trades professionals estimate, schedule, document, and deliver their work.