One of The Leading Branding Agencies for Home Services: KickCharge Creative

KickCharge Creative is a full-service branding and marketing agency based in Washington, NJ, that specializes in serving home service companies—HVAC, plumbing, electrical, and beyond. Founded in 1995 by Dan Antonelli, the agency has over 30 years of experience building “powerful, disruptive brands” in the trades.

Over the decades, KickCharge has rebranded more than 2,500 companies worldwide, earning 250+ industry awards for its creative work. Antonelli is also the author of several branding books (with over 40,000 copies sold), including the Amazon best-seller Branded Not Blanded.

According to KickCharge, the top 100 clients that “KickCharged” their brand have collectively surpassed $2 billion in revenue since 1995, a strong signal of the agency’s lasting impact. Their mission is to “build brands that impact lives” by helping small businesses stand out in crowded markets. The team takes pride in creating memorable brand identities that break the so-called “white van syndrome”—that lookalike fleet problem so many service companies face.

Services and Capabilities

Originally known for its logo and vehicle wrap design work, KickCharge has evolved into a one-stop marketing solution for home service contractors. Today, their services span everything from company naming, logo design & brand identity, tagline creation, truck/vehicle wrap design, and print materials (business cards, brochures, signage) to content creation and marketing strategy.

Following their acquisition of the digital agency Levergy, KickCharge also now offers web design, SEO, PPC/Google Ads, email marketing, social media management, and online reputation management. This full-stack creative offering ensures consistent branding across every platform—from uniforms and trucks to Facebook and Google Ads.

Their holistic approach lets contractors launch a new look and message across print and digital with a single team driving the vision.

Branding Packages & Pricing

For companies making under ~$10M/year, KickCharge offers clear branding packages to make rebranding accessible. These include:

• Plugged In: Logo, full wrap design, business stationery – $22,125

• Sparked: Everything in Plugged In + uniform and equipment sticker designs – $22,728 (savings of $1,200)

• Surged: Adds branded yard signs and three marketing pieces (brochure, service plan, door hanger) – $31,665

• KickCharged: Everything in Surged + full website design – $44,145

Add-ons include naming services (≈$11K–$12K) and tagline development (~$2K–$2.5K). There's also a Brand Launch Kit to help roll out your new identity with coordinated social media graphics, email templates, and launch letters—priced around $4,725.

They also offer extended payment plans to make it easier to invest in a strong brand without killing cash flow.

Rebranding Success Stories

The best proof of KickCharge’s value? Results. Their Legendary Stats page showcases real-world wins from clients across the country:

• High Tide Plumbing grew revenue by $187,000 in just 3 months after rebranding—and saw 25% higher average tickets.

• Plumbing Pals reported a 38% revenue increase in the first year post-rebrand.

• Tuck & Howell saw revenue jump 70% in 12 months after rebranding their HVAC business.

• Lee’s Air credited a 41% boost in annual revenue to their new brand launch.

• All City Plumbing grew revenue 55% in just 6 months after rebranding with KickCharge.

• Munz Heating & Cooling saw a $23.5 million increase in 18 months post-rebrand.

• A1 Garage Door Service, Tommy Mello’s company, more than doubled from $32M to $73M in two years after their rebrand helping fuel its expansion into 11+ states.

Beyond revenue growth, many clients say the new brand helped with hiring, morale, and overall culture. A strong brand doesn’t just bring in more leads it builds internal pride and momentum too (source).

Partnership with Tommy Mello (TMV Investment)

In June 2023, Tommy Mello—CEO of A1 Garage and founder of TMV Investments—took a stake in KickCharge. The move wasn’t just financial; it was a long-term partnership to scale the impact KickCharge could have on the home service space.

“With their unmatched expertise in branding and our investment capabilities, we are poised to provide unparalleled support to home service companies looking to establish a strong and distinctive presence in the market,” said Mello in a 2023 press release.

Dan Antonelli remains president and majority shareholder. The partnership gives KickCharge the capital and strategic backing to expand their services and reach even more service businesses hungry for growth. According to Antonelli, it’s about “redefining what it means to have a compelling brand” in the trades and helping more companies scale while staying true to their values.