Today we’re breaking down how two standout companies, Pink’s Window Services and Green Mango Pest Control, are using bold branding, smart local SEO, and creative content to dominate their markets. Plus, we’ll give you some takeaways you can apply to your own business.

Image Credit: Pink's Window Services

Pink’s Window Services: Window Cleaning with a Vibe

Founded in 2020 by two laid-off marketers, Pink’s Window Services started with one goal: make window cleaning cool. Pink’s stands out with retro uniforms, a pink-and-brown palette, and memorable vintage vans. They make an impression both on the street and online. Their creative approach extends to fun merchandise and even movie placements—turning happy customers into brand ambassadors.But it’s not just about aesthetics — their TikTok & Instagram presence is where the personality shines:

• Satisfying before-and-after reveals

• Fun behind-the-scenes training clips

• Technicians showcasing their skills (and humor)

• Lighthearted staff interactions

Instead of just posting sparkle-clean windows, Pink’s goes for laughs: outfit-of-the-day skits, Q&A videos, and cheeky giveaways. It pays off—some Reels hit 20,000+ views, bringing in not just local bookings, but franchise inquiries from all over the country. By running both national campaigns and local landing pages, Pink’s wins on Google searches in every territory they enter. Local event partnerships and fresh content on their Google Business Profiles push them to the top when someone searches for a window cleaning service near them.

Image Credit: Green Mango Pest Control

Green Mango Pest Control: Premium Service and Bold Branding

Green Mango’s black-and-neon-green trucks catch eyes everywhere they’re parked. Their social channels feature hands-on videos and customer reactions—like wrangling scorpions in Arizona homes. These clips provide education and entertainment, setting them apart in a crowded market.

But service quality alone doesn't dominate search. Their growth comes from combining expert service with local SEO mastery:

• Fully fleshed-out Google Business Profile—photos, category tags, hours, posts

• Website optimized with location-specific keywords (“Phoenix termite control,” “Mesa scorpion prevention”)

• Thousands of verified 5-star reviews across Google, Yelp, Facebook

• Educational, geo-targeted social content (e.g., “Fun fact Friday: did you know…” scorpion clips)

Green Mango leverages review campaigns—texting every customer after service to request reviews—which lifts their Google rating and boosts them to the top spot for searches like “scorpion control Phoenix.” They also create content hubs that answer local pest questions, driving a steady stream of organic leads to their site.

From one truck to over 115 (and $24 million in yearly revenue), Green Mango credits consistent Google reviews, door-to-door outreach, and viral social videos for their rapid rise.

Why TikTok & Instagram Work for Trades

Think of your social traffic as the new local flyer. Short-form video does wonders:

• Show the work — people love seeing the transformation in action

• Introduce your team — let clients connect with real faces

• Share tips — quick value builds credibility and keeps you top of mind

• Stay consistent — regular posting is more powerful than chasing virality

Both Pink’s and Green Mango use structured formats and reliable scheduling—not just random posts. That consistency keeps leads rolling in, long after the initial attention.

The companies winning today are fun, distinct, and know how to get noticed where customers actually spend their time: on TikTok, Instagram, and Google.

Local SEO is Your Essential Business Anchor

While social media builds awareness, local SEO brings in ready-to-buy leads. Here's how to win:

• Optimize your Google Business Profile—complete info, photos, updated service categories

• Encourage and respond to reviews—positive reviews boost search rankings and legitimacy

• Use geo-targeted content—website pages like “Window cleaning in [your city]” help Google match you to local intent

• Engage locally—blog about seasonal trends, neighborhood tips, charity work, etc.—bonus points for backlinks from local sites

When your social presence is fun and local SEO is solid, you're covering both awareness and conversion.

Key Takeaways You Can Apply Now

• Brand matters: Be memorable. Design your look, voice, and service so customers can’t mistake you for anyone else.

• Video wins: Show people the real-life action—entertain first, inform second.

• Relentless reviews: Automate texts or emails after jobs to build online reputation and climb “local pack” rankings.

• Local content: Blog and post about the specific problems your region faces—from seasonal pests to water heater woes.

• Sell swag: Shirts and hats with your brand turn great customers into walking billboards.

Wrapping it All Up

Today’s fastest-growing home service companies rewrite the rulebook: Scroll-stopping video, powerful branding, and robust local SEO drive outsized impact. Pink’s Window Services and Green Mango Pest Control prove that with the right tools and creative energy, even the “old-school” trades can win big in the digital age.