Most contractors know referrals are their best lead source.

But ask how many have a real system in place one that actually tracks referrals, rewards them, follows up, and drives repeat business and it’s mostly blank stares.

Volca fixes that.

It’s not a CRM. It’s not just a text tool. It’s a fully AI-driven referral engine that turns your customer base into a revenue channel.

And it works quietly in the background, stitching together data from systems like ServiceTitan and automating the stuff you always meant to do, but never had time for.

Volca just raised $5.5 million to keep building. Seed round led by Pathlight Ventures with backing from execs at Stripe, Plaid, Ramp, and others.

But who backed them doesn’t matter as much as what they’re building.

This thing isn’t a marketing agency. It’s a platform. Built specifically for contractors. Made to plug into your workflow and do one thing really well: turn word of mouth into money.

You send the text. Volca handles the rest. Personalization. Payments. Payout tracking. Follow-ups. All automated. All designed to drive net new revenue without adding more people to the payroll.

This isn’t theoretical.

Some contractors are seeing $70K a month in referral revenue using Volca. One company pulled in over $160K in four months, all from automated SMS referral marketing.

That’s not luck. That’s what happens when you take something you already do good work and attach a system that makes it easy for happy customers to bring in more.

Most contractors never get around to building that system. Volca ships it out of the box.

Their roadmap doesn’t stop at referrals either.

Volca’s long-term play is a full-stack AI platform for every revenue-generating part of your business lead gen, customer comms, post-sale follow-ups, review requests, upsells. All the growth stuff contractors want, but rarely have time to dial in.

If you want to see how other contractors are using AI tools like this, check this out: How Home Service Experts Are Using AI & Automation

Volca’s betting that the future of the trades isn’t just boots on the ground.

It’s smarter tools doing the heavy lifting so contractors can stay focused on the work that matters and still grow.